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Crisis, Advertisement Expenditure Rises

Although global recession struck the world, precisely Advertisement Expenditure in Indonesia 2008 is raising about 19 %. AC Nielsen, an organization research wrote that Advertisement Expenditure along 2008 raised about 41,710 trillion Rupiars. In 2007 Advertisement Expenditure is only 35, 08 trillion.

This rising wrote that the industrial economy in Indonesia is good while faced global recession.

''Advertisement Expenditure was not affected by global recession. Still at October 2008
Advertisement Expenditure dropped about 24 % however, it was not going long,'' said Maikarandiri, senior manager of AC Nielsen Market Research when he was presented about Advertisement Expenditure 2008 at the end of January 2009 ago.

Maikarandiri also told that Advertisement Expenditure rose again at November and December because industrialist and entrepreneur value that the domestic economic condition is not too bad. He also assumes that Advertisement Expenditure in the beginning of this year will be raised; it is affected by advertisement in election.

In analyzing advertisement opportunity Nielsen took 93 newspapers, 151 economic magazines, and 19 Televisions as their partners.


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